Lloyd Cooke
Key Sections in This Article
Generative AI Engines like Chat GPT and Google Gemini are increasing in use by the day and decreasing the usage of traditional search engines.
In light of these if you have a website in the crypto industry and want to make sure you start getting more traffic to your website and gain more brand interest from AI search platforms then consider implementing the strategies listed in this guide.
What is Generative Engine Optimisation (GEO)?
Generative Engine Optimization (GEO) is a digital marketing strategy aimed at optimising website content for AI-driven generative search engines and large language models.
GEO focuses on creating high-quality, contextually rich content that aligns with user intent and AI algorithms.
The goal of implementing a GEO strategy should be to increase the volume of users referred to your website from AI search platforms like Chat GPT, Perplexity.ai, Google Gemini, Deepseek, and Grok.
Why Your Business Should Care About AI Search Optimization
AI Search and AI Assistants are now an integral part of how people in the crypto space find information. By optimising your website for AI search you can position your business as an authority in your crypto/web3 niche and also increase your brand awareness.
AI Assistants are already reshaping hoe crypto related information is sourced, offering users personalised and efficient search experiences, often providing answers about digital assets without the need to navigate away from the search engine results page (SERP). For a businesses in any crypto niche, this means that appearing in AI-generated results is crucial for maintaining visibility and relevance.
As more cryptocurrency platforms recognise the value of AI Search optimisation, staying ahead of the competition becomes increasingly challenging. By adopting AI-friendly practices early, you position your crypto business as a forward-thinking leader in the industry, setting the stage for long-term success.
Driving more traffic from AI search assistants to your website can:
Make users aware of your crypto brand for the first time
Make people aware of your expertise in the digital asset industry
Increase the potential of them using your trading services in the future
Which AI Platforms in should you optimise for in the Crypto space?
Estimated Worldwide Active Users of AI Chatbots (as of March 2025)
AI Chatbot | Estimated Weekly Active Users | Market Share | Quarterly User Growth |
|---|---|---|---|
ChatGPT | 400 million | 59.70% | 8% ▲ |
Google Gemini | 90.5 million | 13.50% | 5% ▲ |
Perplexity | 41.6 million | 6.20% | 10% ▲ |
Claude AI | 21.5 million | 3.20% | 14% ▲ |
Grok | 5.4 million | 0.80% | 12% ▲ |
Deepseek | 4.7 million | 0.70% | 10% ▲ |
Key Strategies for Implementing GEO on Your Crypto Website
1. Enhance Your E-E-A-T Signals
Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) are crucial for crypto websites. Here’s how to boost your E-E-A-T for GEO:
Showcase Team Expertise: Highlight your team’s credentials, especially in blockchain technology and finance.
Regular Market Analysis: Publish frequent, data-driven market analyses to demonstrate ongoing expertise.
Transparent Operations: Clearly explain your security measures, trading mechanisms, or blockchain protocols.
Regulatory Compliance: Openly discuss how you adhere to relevant financial regulations.
2. Structure Content for AI Comprehension
AI models love well-structured, easily digestible content. For crypto websites:
Clear Hierarchies: Use proper H1, H2, H3 tags to outline topics like “Understanding Blockchain”, “Crypto Trading Basics”, or “DeFi Explained”.
Concise Definitions: Provide clear, jargon-free explanations of complex crypto terms.
FAQ Sections: Create comprehensive FAQs addressing common crypto queries.
Data Visualization: Use charts and infographics to illustrate market trends or blockchain concepts.
3. Focus on Conversational, Long-Tail Keywords
AI assistants often process full-sentence queries, so it’s best to target question and sentence based queries.
Some examples of question-based search queries in the crypto industry, could be:
“How does blockchain ensure transaction security?”
“What’s the difference between proof-of-work and proof-of-stake?”
“Which cryptocurrencies are best for long-term investment in 2025?”
4. Create Comprehensive, Authoritative Content
Depth and breadth of information are key:
Whitepapers: Publish detailed whitepapers on your crypto projects or blockchain technology.
Tutorial Series: Create step-by-step guides on using your crypto platform or understanding complex crypto concepts.
Market Reports: Regular, in-depth analysis of crypto market trends and predictions.
Regulatory Updates: Keep your audience informed about the latest in crypto regulations worldwide.
5. Implement Technical SEO Best Practices
While focusing on content, don’t neglect the technical aspects:
Schema Markup: Use cryptocurrency-specific schema to help AI understand your content’s context.
Mobile Optimization: Ensure your crypto trading platform or news site is fully responsive.
Page Speed: Optimize loading times, crucial for both user experience and AI crawling efficiency.
Secure Connections: Implement robust HTTPS protocols to signal trustworthiness.
6. Leverage Multimedia Content
Diversify your content formats to cater to different learning styles and AI capabilities:
Explainer Videos: Create short, engaging videos explaining crypto concepts.
Podcasts: Launch a series discussing the latest in blockchain technology and crypto markets.
Interactive Tools: Develop and embed crypto calculators or blockchain explorers on your site.
7. Build a Strong Backlink Profile
Quality backlinks remain crucial in establishing authority:
Collaborate with Crypto Influencers: Guest post on reputable crypto blogs or invite experts to contribute to your site.
Participate in Industry Events: Present at blockchain conferences and link back to your resources.
Create Linkable Assets: Develop unique research reports or tools that others in the crypto space will want to reference.
Measuring GEO Success for Crypto Websites
To gauge the effectiveness of your GEO efforts:
AI Assistant Traffic: Monitor referral traffic from AI platforms using analytics tools like Google Analytics to track how many sessions generative AI platforms have referred, which countries users came from using the platforms and what pages they landed on your website from the platforms..
AI Bot Monitoring: Monitor what AI bots and search engine bots are coming to your site and what pages they are crawling using tools such as Writesonic Ai Traffic Analytics.
Brand Mentions: Track how often your brand is mentioned with monitoring tools such as Track AI Answers
Engagement Metrics: You can analyse heatmaps of specific pages on your website and review videos of users navigating through your website by using HotJar.
Prioritising a Generative Engine Optimisation (AI Search) Strategy as much as an SEO Strategy
Generative AI Engines like Chat GPT and Google Gemini are continuing to take user and traffic share away from traditional search engines like Google Search, therefore it’s imperative to apply an AI Search strategy to your website.
By focusing on creating high-quality, structured, and authoritative content, your crypto website can ensure it drives a good proportion of high quality traffic to your website.
